Building a brand with grit and heart with TRUE DIRTBAG (Lionel Hardin + Eli Fooliano)
On this week's episode, Lionel Hardin and Eli Fooliano of True Dirtbag stop by to share the raw, resilient journey behind their lifestyle and fashion brand, born from music, friendship, and creative hustle. From makeshift studios to community building in Indianapolis, the heads of TDB open up about brotherhood, grief, gatekeeping, and staying authentic in the face of it all.Check out True Def Brand: https://truedirtbag.com/Follow Lionel on Instagram: https://www.instagram.com/truedirtbag_tdb/Follow Eli on Instagram: https://www.instagram.com/tdb6ix/0:00 – Welcome to 2025 & Intro to TDB1:03 – Meet Lionel & Eli2:33 – Art, Imagination & Origins3:32 – How Music Bonded Them8:08 – Creating True Dirt Bag10:03 – Grief, Growth & Tears of Joy15:21 – From Brand Joke to Movement20:10 – Moving to Indy & Rebuilding25:56 – Paying It Forward & Supporting Creatives31:17 – First Pop-Up & Wave One Realizations38:41 – Fashion, Frequency & Believing in Each Other43:05 – Building a Creative Community45:14 – Gatekeeping, Ego, and Staying Authentic47:36 – Accessibility, Aura, and Taking the Leap52:07 – Real Community vs Just Sharing SpaceShout out to Frida's Flowers for sponsoring the show! Elevate your next event (or your living room) with some of Madeline's incredible work: fridasflowersindy.com/This week’s Give Em Their Flowers shout out: T2 Performance (https://www.instagram.com/t2sportsperformance/)Support the showSubscribe to the newsletter.Leave a review.Check out our website.Connect with us on Instagram.Connect with PatrickInstagramLinkedInTikTokProduced and hosted by: Patrick ArmstrongFilmed and edited by: Mike Lee ProductionsEngineered and mixed by: Popular RaptureMusic by: Mandog